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Welcome on board this national, annual event at the NEC, Birmingham. Prepare to be immersed in an unmissable and unforgettable experience that feels more Mediterranean Sea than NEC.

For those who are serious about buying boats and enjoying all the things we love about our marine industry, whether it’s Leisure Boats or Canal Boats, Chandlery & Equipment, Watersports or Angling, we have something to excite and delight.

Passionate about bringing the communities together, BoatLife is the perfect winter destination to meet friends, see & buy the latest products, speak with industry professionals and get yourself ready for the new season. 



Be inspired as you take some time to get onboard your favourite models and find out which options would be perfect for you and your next adventure.

Be guided by the experts and ensure your next boat is the one you truly dream of.

With a plethora of brands under one roof, this is boating made easy!

Set against the backdrop of the BoatLife Beach & Activity Pool, come and discover a wonderful mix of brands and products.

Whether it’s equipment or boards, boats or clubs, or getting top tips from the watersports pros, you will have the opportunity to take your passion to the next level, all whilst soaking up the beach music and Balearic vibes.

There is a reason why Britain loves fishing. Showcasing products and services for the Salt Water Boat, Fresh Water Boat & Predator sectors the Angling Zone caters for all. From non-anglers looking to do more on the water, right up to the seasoned professionals. Visit the Rig Workshop to learn and perfect some of the best rigs for different styles.

Try some casting and have a go on the fishing simulator challenge too. Be part of the buzz as you meet with ambassadors and popular personalities within the angling community.

With a longer canal network than Amsterdam, Birmingham is the ideal place for our Inland Waterways community. Whether you're a live-aboard canal boater or weekend cruiser on the Thames, the Inland Waterways Zone has an impressive range on offer.

Chat with the experts, seek out the latest equipment, boat hire, holidays, engines and accessories. Get ready to amplify your waterways journey!

Much can be said about the need for Chandlers, equipment and services at an event. Whether it’s for new Galley Accessories, Insurance, Fenders, Ropes, Jackets or an Engine Refit, the Chandlery and Equipment Zone is a key part to the event and a place where you will almost certainly pick up a show bargain.


BoatLife was an absolute banger! Thanks to everyone we met over the past few days. There were some absolute legends there. Thank you BoatLife for putting on a cracking show. See you all next year!

- BoatLife attendee


BoatLife was so impressive - it blew my mind. I came away with some helpful tips and ideas which could benefit my lifestyle. This event is something I know we'll go to again. I loved the whole experience. Thank you BoatLife!

- BoatLife attendee


Great day at the BoatLife show - we had the best time. So many beautiful boats to see and plenty of stands for all your boating needs. The boats are unreal.

- BoatLife attendee


BoatLife is more that just an exhibition, it's a multi-sensory experience. Packed full of exciting activities for all ages, one day just might not be enough. Check out what is on offer and make sure you book your spot to make the most out of your day.

Us boaters know how to live it up and so at BoatLife, our more discerning visitors can relax and enjoy all the benefits that is involved in being a VIP.


Enjoy our exclusive Mediterranean themed VIP decking overlooking our purpose-built VIP Marina


Sit back and relax on our deck chairs whilst sipping a glass of Champagne


Be entertained by our VIP musicians


Sample the taste of the ocean with our Oyster Shack


Be part of the Q&A with our industry celebrity


Be the first to get onboard our selection of marina boats

Fancy a day out on the canal? Irrespective of the weather, BoatLife will bring the outside inside with our very own BoatLife Canal.


Explore the purpose-built canal that will showcase a selection of canal boats in its natural(ish) habitat on the water


Alongside the canal will be a plethora of companies showcasing everything you could need and want for Inland Waterways


Kick back and relax with a pint and a chat with waterway experts at our Great British Pub

Activity Pool

Why wait for summer to enjoy time on the beach. BoatLife proudly welcomes all ages to our beach and activity pool

Slip into a wet suit and try out a range of water activities with great tips from the pros. Alternatively, relax on the deck chairs, feel the sand between your toes whilst you sip cocktails from our Tiki bar and feel the vibes with our resident DJ


Slip into a wet suit and try out a range water activities with great tips from the pros


Kick back and relax on the deck chairs and feel the sand between your toes


Sip cocktails from our Tiki bar and feel the vibes with our resident DJ


There is a reason why Britain loves fishing and this is your opportunity to learn/enhance your skills


Visit the Rig Workshop and learn the best way to rig for different styles


Think you can cast like a pro? Come and put your skills to the test


Rub shoulders with the Angling elite

main stage

Get ready to be entertained and educated as we welcome our most exciting line-up yet.

Stay tuned as we announce a star-studded line up that is guaranteed to be a highlight of your day...
and if you're lucky, you might even get a cheeky photo with your favourite celebrity.


*Concept images are subject to change



How to get here

It's easy to get to NEC by car (B40 1NT), train, coach or plane.

The exhibition centre is clearly signposted from all motorways and just a 5-minute walk from Birmingham International Railway Station.

Please consider how you can reduce your environmental impact and look at car-sharing or the train.




Finding the right hotel stay for your trip is as important as attending the event itself.

The NEC has a number of hotels in and around the campus and have their own hotel finding facility which can be found here.



NEC Experience

The NEC has invested heavily into the campus

over recent years and is now host to many leisure facilities and things to do whilst visiting the venue.

If you are staying in the area, or meeting friends and family then make sure you take a moment to see what’s on offer here.